Kathy Morgan : <font color=darkblue>eSchool Marketing 1</font>

Barry Goldwater High School

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eSchool Marketing 1

Author:		Kathy M. Morgan
Posted:		7/29/07; 7:27:34 AM
Topic:		eSchool Marketing 1
Msg #:		145 (top msg in thread)
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Reads:		305

This course is offered to students who have an interest in learning about the fields of business, sales, marketing, and merchandising and management occupations. Students will be trained in economics, sales, marketing research, display and promotion. Students are encouraged to join DECA, the co-curricular student organization that students may join and participate in at the local, state and/or national level. The first semester, Marketing 1, will present an overview of Marketing and the functions of Pricing, Distribution, and Product/Service Management. Marketing is aligned with district and state standards and supports the school wide efforts in increasing student achievement.

COURSE INFORMATION:

- Grades: 9-12
- Credit: .5
- Length: 1 Semester
- Required Text: Marketing Essentials (Glencoe 3rd Edition)

COURSE OBJECTIVES:

At the completion of this course of study, the learner will be able to:

Identify employability skills relevant to the marketing profession
Analyze factors that influence consumer behavior
Practice communication skills needed in a marketing environment
Explore technology tools to support marketing operations
Explore the legal and ethical environment of the marketing profession
Explore economic principles related to marketing
Evaluate the role of a marketing business in the economy
Evaluate leadership styles appropriate for the marketing workplace
Explain fundamental business, management and entrepreneurial concepts that affect business decision making
Analyze economic principles and concepts fundamental to marketing
Apply concepts and strategies needed for career exploration, development, and growth
Explain the concepts and processes associated with distribution
Determine pricing strategies to maximize return and meet customer perceptions of value
Explain the management of a product/service mix in response to market trends and opportunities

COURSE OUTLINE:

The course is organized into seven units consisting of multiple lessons within each unit.

Unit 1 - What is Marketing?
Unit 2 - Economics
Unit 3 - The Global Marketplace
Unit 4 - Interpersonal Skills and Management
Unit 5 - The Channels of Distribution
Unit 6 - Price Planning
Unit 7 - Product and Service Management

GRADING:

Grades will be determined based on the student's cumulative earned points weighted by category:

- 60% based on Unit Lessons
- 20% based on Assessments
- 20% based on Final Exam

DUE DATES:

There is a scheduled due date for each unit. NO LATE WORK WILL BE ACCEPTED. All assignments must be submitted no later than 11:59 p.m of the scheduled due date.

FINAL EXAM:

The Final Exam must be taken in person. You must score a 60% or higher to pass the course.

If you are interested in taking this course on-line,
please visit the eSchool home page for additional information.

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