COURSE INFORMATION:

- Grades: 9-12
- Credit: .5
- Length: 1 Semester
- Required Text: Marketing Essentials (Glencoe 3rd Edition)

COURSE OBJECTIVES:

At the completion of this course of study, the learner will be able to:

• Demonstrate written communication skills for the marketing field
• Explain fundamental business, management, and entrepreneurial concepts that affect business decision making
• Analyze the financial concepts used in business decisions
• Select advertising and promotion strategies to communicate information
• Explore technology tools to support marketing operations
• Critique selling concepts
• Examine retail sales
• Examine other sales pathways
• Apply selling techniques
• Exercise market research methods
• Analyze advertising and public relations
• Demonstrate visual merchandising and display techniques
• Examine legal issues in sales

COURSE OUTLINE:

The course is organized into eight units consisting of multiple lessons within each unit.

• Unit 1 - Entrepreneurship and The Business Plan
• Unit 2 - Market Research
• Unit 3 - Promotional Concepts and Strategies
• Unit 4 - Visual Merchandising and Display
• Unit 5 - Advertising and Print Media
• Unit 6 - Advertising and Broadcast Media
• Unit 7 - Selling - Preparing for and Initializing a Sale
• Unit 8 - Selling - Presenting the Product, Handling Objections, and Closing the Sale

GRADING:

Grades will be determined based on the student's cumulative earned points weighted by category:

- 60% based on Unit Lessons
- 20% based on Assessments
- 20% based on Final Exam

DUE DATES:

There is a scheduled due date for each unit. NO LATE WORK WILL BE ACCEPTED. All assignments must be submitted no later than 11:59 p.m of the scheduled due date.

FINAL EXAM:

The final exam must be taken in person. You must score 60% or higher on the final exam to pass the course.

If you are interested in taking this course on-line,
please visit the eSchool home page for additional information.